These are social posts for National Biscuit Day. The idea was biscuit buddies. Cracker Barrel Biscuits spending quality time with their buddies, a.k.a. yummy pairings. Our client wanted to have more than one day of posts leading up to the day.
As an art director on Cracker Barrel, my responsibilities include conceptualizing social posts and designing in-store collateral. I work on a team with senior level creatives and copywriters.
Celebrating CB's Cinnamon French toast with an Ode to the Holidays!
Shot + Edited by me with some help from my music pals to get the tune :)
In 2017 Hashbrown Casserole was one of the top trending searches. I was asked to produce content within the day that Cracker Barrel can share out. Illustrations + animation were created by myself, as well as edited.
One my my main tasks was to create a fun and engaging filter for seasonal holidays and promotions. I illustrated all the Graphics myself.