Working at McDonald’s Corporation, Ive been tested and pushed to execute a multitude of designs and assets for the company. I’ve created layouts, presentations, animations, illustrations, posters, large scale prints and social media assets. Continuously striving to keep the internal branding fresh each time.
McDonaldland Remixes
In 2024, McDonald’s collaborated with artist, Oscar Bastidas, to illustrate and refresh their 1970’s McDonaldland characters. Being in the internal comms side, I’ve been tasked with remixing his version of the art for a Holiday and congratulations card. I’m proud of how these turned out and they are perfect examples of my ability to adapt, and add elements to creative while keeping the integrity of the original artists style.
For Hispanic Heritage Month 2024, I was asked to brand an internal event to celebrate. With any internal McD collateral, I must follow the brand approved colors and fonts but still find ways to make it fun and fresh. On the left, is the selected design and on the right are the four I created for consideration.
Earth Day
Animation I created to help showcase McDonald’s environmental efforts in celebration of Earth Day.
Example of one of the many presentation designs I’ve created for company use
NFOM 2023
I was tasked to design the area under the approved creative direction. There was several walls, including screen visual design for the guests to engage with.
The Anatomy of a Best Burger screen was an interactive PDF I put together in which guests can click on a number and lead them to more information about the ingredient. The screen on the right is a template I created for the production studio to build out in full with other fan truths and images.
Annual Reports
Under my creative director, I was tasked with conceptualizing, designing and production of the McDonald’s annual report cover letter from the CEO, Chris K. These serve as high-stakes pieces that were sent to investors and C-level suites of other Fortune 500 Companies.