While working with Merrick Pet Care as an Art Director, My projects ranged from creating a Giphy page for the brand and its content. Also, Conceptualizing and executing social posts, and assisting my creative director on commercials and campaigns.

I wore different hats which included: Set designer, Art Director, Photographer and Motion Designer

Merrick Tricks for Treats
Merrick social channels needed a fresh influx of UGC, so why not give pet parents an opportunity to play dress-up with their fur babies and earn some free treats while they're at it?

Merrick Holiday Card
This idea was to hold a giveaway and engage Merrick fans and get them in the holiday spirit! I created several frames, filters and stickers for fans to use on the Merrick Website. Fans submitted their creations for a chance to win a gift!

#GetFreshKissed
Pet treats are much like people treats: an impulse buy. How do we get Merrick Fresh Kisses dental treats to be top of mind when pet parents are making that spur-of-the-moment purchase? Exemplify the brand promise! (Me and my dog Bea are in the opening scene!)

Give Back, Go Backcountry
Since 2015, Merrick has been the exclusive dog food partner for K9s For Warriors. We wanted to create a campaign that brought more awareness to the cause. I worked on the site, and social content.